The new Rolls-Royce Ghost combines craftsmanship with luxury, power and technology in a way that is remarkably seductive.
The world has changed dramatically in 2020, even for the super-wealthy, many of whom are choosing to be slightly less extravagant with their money. They’re still flying in private jets, using their yachts and counting their millions but they are perhaps slightly more discreet than in years gone by.
Things are certainly very different to the way they were in 2009 when Rolls-Royce debuted its new Ghost, the so-called Goodwood Ghost, as the first to wear the famous name built at the respected marque’s headquarters and production facility in the south of England.
The more affordable but no less luxurious Ghost lived on for 11 years, a lifetime in automotive terms and became the most successful model in the company’s 116-year history. Now Rolls has launched the new generation and we spent a day living the high-rolling life.
Unusually in this era of more technology and over-designed models, Rolls-Royce customers said they wanted less, but without losing out on all the essentials and of course the luxury. Designers were tasked with providing more but less, undoubtedly something of a challenge.