2022 Ford Focus: Standard range axed in Australia, ST hot hatch to live on

2022-ford-focus:-standard-range-axed-in-australia,-st-hot-hatch-to-live-on

The Ford Focus is the latest small-car to fall victim to the market shift towards SUVs. From next year, the only Ford Focus available in Australia will be a $45,000-plus hot hatch.


Above: 2022 Ford Focus ST-Line hatch.

The regular Ford Focus small-car range has been axed in Australia, as buyers continue to move away from hatchbacks and embrace SUVs in record numbers.

From next year, the sole hatchbacks in Ford Australia showrooms will be two performance-oriented ‘hot hatch’ models, the Focus ST (available in a choice of two variants) and smaller Fiesta ST sibling.

The news comes as a facelifted version of the ‘regular’ Focus line-up was unveiled in Europe alongside a refreshed version of the flagship Focus ST, which will continue to be sold in Australia.



The axing of the few remaining standard Ford Focus variants in Australia follows earlier cuts to the Focus range in 2020, which saw the Trend and Titanium hatch – and ST-Line wagon – dropped from the local line-up, leaving ST-Line and Active hatchbacks to soldier on until today.

Above: 2022 Ford Focus Active wagon, revealed in Europe.

The streamlining of the Ford Focus range locally follows Ford Australia’s decision to not introduce regular versions of the latest-generation Ford Fiesta, instead offering only the higher-priced performance Fiesta ST variant from its 2020 local launch.

Ford Australia opted to drop regular versions of the Focus after weaker than expected sales, with just 647 examples (including the ST) reported as sold so far in 2021.

This figure is less than half as many Ford Focus cars reported as sold over the same period last year (1594) – and a fraction of the demand for other small cars such as the Toyota Corolla (23,000 sold so far this year), Hyundai i30 (19,000) and Mazda 3 (11,600).

The Focus ST hot hatch accounted for approximately 40 per cent of Focus sales in Australia across the first half of 2021, or roughly double that of the same period in 2020 – one of the highest percentages in the small hot hatch segment (click here for a breakdown of hot hatch sales in Australia)

“Demand for the Focus ST continues to grow, and with the addition of ST X, means hot hatch customers can choose the variant that best suits their needs,” Ford Australia said in a media statement.



“The small car segment in Australia has declined significantly over the past seven years, from 21 per cent of the total industry in 2014 to 12 per cent in 2020. Over the same period, the percentage of hot hatch sales in that segment more than tripled.”

For full details on the updated 2022 Ford Focus ST – revealed in Europe ahead of its arrival in Australian showrooms between April and June 2022 – click here to read our full story.

By the numbers: The decline of the Ford Focus in Australia

Year Sales Market share (small-car segment)
2021 (year-to-date) 647 0.8 per cent
2020 1878 1.8 per cent
2019 3682 2.4 per cent
2018 3875 2.1 per cent
2017 5953 2.9 per cent
2016 6783 3.3 per cent
2015 7112 3.3 per cent
2014 15,166 6.5 per cent

Note: the current-generation Ford Focus went on sale in late 2018, making 2019 its first full year on sale.

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines as a young age, to growing up around performance vehicles in a car-loving family.

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