2022 Hyundai Ioniq 5 sells out in Australia, demand crashes website


Hyundai claims its newest fully-electric SUV has broken the internet.

The first 240 2022 Hyundai Ioniq 5 electric vehicles for the Australian market sold out almost immediately this morning, with high online traffic reportedly causing the brand’s local website to crash.

A customer ordering portal went live at 9:30AM on October 12 2021, offering customers the chance to secure an example of the zero-emission SUV with a refundable $2000 deposit.

“Once we have clear visibility of vehicle supply, we intend to release a second allocation (of 160, for a total of 400) of IONIQ 5s,” a representative from Hyundai Australia said. “Timing is likely to be early 2022. Customers who missed out will receive regular updates about the supply situation and timing for release of the next batch.”

Of the first 240 cars, Hyudai said 170 deposits were taken this morning through the Hyundai website, with the other 70 coming from earlier pre-orders made months earlier.

With global production issues and semiconductor shortages wreaking havoc on technology-rich and fully-electric vehicles, it’s expected that supply will remain tight in Australia for the foreseeable future.

After more than a decade working in the product planning and marketing departments of brands like Kia, Subaru and Peugeot, Justin Narayan returned to being a motoring writer – the very first job he held in the industry.

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