Ford is working overtime to shorten waiting times following unprecedented demand for the new-generation Ranger.
Ford is hoping to halve the waiting time for the new-generation Ford Ranger after estimated delivery times blew out by more than 12 months.
Ford Australia is currently sitting on more than 20,000 orders for the new model – the highest rate of any new model in its history.
Higher than expected demand for the top-of-the-range Ford Ranger Wildtrak V6 with premium pack and the Ford Ranger Sport V6 initially saw waiting times stretch to the middle of next year on orders placed today.
A shortage of turbo diesel V6 engines and premium pack “matrix” LED headlights created a bottleneck for the Thailand factory.
Prior to launch, Ford Australia anticipated such a combination would account for about 20 per cent of Wildtrak demand, but in fact the true figure was closer to 80 per cent.
Dealers have started informing customers who are already in the queue that their waiting times will be reduced.
Importantly, the rush order means the top-end versions of the new Ford Ranger will arrive before the Volkswagen Amarok twin is due in local showrooms.
A statement from Ford Australia issued today said: “Following strong customer demand for the (3.0-litre turbo diesel) V6, we have been able to secure incremental volume of Next-Gen Ranger Wildtrak and Sport V6 models, as well as additional Premium Packs on Wildtrak. This extra volume will be produced from (October) 2022.”
Ford Ranger forums on social media have lit up in recent weeks with customers comparing their wait times.
Many Ford Ranger Wildtrak customers have been offered a twin-turbo 2.0-litre four-cylinder diesel without the premium pack if they want to jump the queue.
Most customers appear to be prepared to wait, but are frustrated that Ford under-called the popular options.
Ford says it is difficult to offer specific delivery times for each and every model grade, variant, option and colour, because allocations vary among dealers.
However, as a guide, Ford dealers canvassed by Drive say the production boost should at least cut waiting times in half.
Joshua Dowling has been a motoring journalist for more than 20 years, spending most of that time working for The Sydney Morning Herald (as motoring editor and one of the early members of the Drive team) and News Corp Australia. He joined CarAdvice / Drive in late 2018, and has been a World Car of the Year judge for 10 years.