Spy photos of SsangYong’s next SUV have been published in South Korea, and it could become a Jeep rival.
Images of the 2023 SsangYong KR10 have appeared online, before the model’s official unveiling.
The grainy spy photos, which were published on Korean website Autopost, appear to have been taken from within SsangYong’s top-secret design department, showing off a 1:1 clay model of the model – only known by its codename ‘KR10’ at this point – next to the recently-unveiled Torres.
While the KR10 is expected to sit just below the Torres in SsangYong’s future line-up, some design elements suggest the two SUVs could share key components underneath as a means to help reduce costs amid the carmaker’s financial troubles.
Curiously, the new vehicle appears to have drawn some inspiration from the second-generation SsangYong Korando, on sale in Australia from 1998 to 2006.
Early sketches of the KR10, teased by the company in July 2021, point to the possibility of an off-road four-wheel-drive being introduced as a smaller alternative to a Jeep Wrangler or Ford Bronco.
At the time, Drive reported media materials in Europe referred to the KR10 sketches as the ‘X200’, suggesting it could eventually adopt the Tivoli badge – which is currently known as the X100 internally.
SsangYong has been on a mission to rejuvenate itself following its bankruptcy filing in December 2020, putting its best foot forward as it attempts to find a new business owner.
Ben Zachariah is an experienced writer and motoring journalist from Melbourne, having worked in the automotive industry for more than 15 years. Ben was previously an interstate truck driver and completed his MBA in Finance in early 2021. He is considered an expert in the area of classic car investment.