Bugatti launches 100 new smartwatches


Bugatti has partnered with Austrian smartwatch manufacturer VIITA to make this accessory for exquisite hypercar buyers.

The watch is inspired by Bugatti cars and comes in 3 interchangeable styles: Bugatti Ceramique Edition One Pur Sport, Le Noire and Divo. They are named after very limited Bugatti Chiron variants.

Early sponsors can sign up for a package that includes a watch with two bezel styles and some accessories. Their cost starts from 899 euros or 80.6 thousand rubles. Limited to 100 pieces for each watch style. Later, sponsors can get a similar package for 999 euros. That’s a lot of money, but the Chiron Tourbillon from Jacob & Co costs a staggering $ 280,000.

The watch collects information about your heart rate, can provide information on cardiovascular recovery, offer training recommendations, determine biological age, stress levels, and more. The watch can also measure lap times and acceleration data while driving on the highway.

The battery lasts 14 days on a single charge, and the high-definition screen features a 390 × 390 pixel LED touchscreen display. Buyers will receive a comfortable rubber strap or a custom titanium strap to match the titanium motif of the watch case.

Finally, the smartwatch comes with a five-year warranty. Orders are already being taken on Kickstarter and are expected. Deliveries will begin in October.

Read also that Bugatti spent 7.4 years developing the unique La Voiture Noire hypercar.