BYD Australia finalises deal with Eagers dealer network

byd-australia-finalises-deal-with-eagers-dealer-network

BYD electric cars – distributed in Australia by EVDirect.com – will be displayed and sold in Eagers Automotive showrooms from later this year, though fixed pricing is expected to remain.


Alex Misoyannis

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Distributor of BYD electric cars in Australia, EVDirect.com, has finalised a deal to sell its vehicles through Eagers Automotive showrooms across Australia – but fixed prices and online ordering are slated to remain.

EVDirect.com had previously planned to sell BYD vehicles exclusively online, aided by a showroom in Sydney – however the new deal with the Eagers dealer group will deliver a “dedicated BYD sales experience and after-sales facilities in selected strategic markets across Australia.”

Eagers Automotive operates dealers across Australia, for an array of brands from Audi to Toyota – however it has yet to be confirmed where the new BYD showrooms will be located.



Deliveries of BYD vehicles in Eagers dealers are set to commence before October, with customers to collect their vehicles from “dedicated BYD facilities” nationwide offering a “best-in-class delivery experience”.

First to launch will be the circa-$45,000 Atto 3 small SUV, for which over 3000 orders have been taken to date, and initially scheduled for launch in July.

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Order books are expected to open online and in Eagers showrooms for two more models – possibly the ‘Atto 2’ (or Dolphin) city car (below), and ‘Atto 4’ (or Seal) mid-size sedan – before December 2022, EVDirect.com says.



“Information relating to vehicle deliveries and test drives for existing EVDirect.com and BYD customers will be communicated directly to registered customers of EVDirect.com in the coming days,” the BYD distributor said in a statement.

In addition to new-car showrooms displaying BYD vehicles, and vehicle deliveries to customers, the Eagers dealership network will also host “after-sales infrastructure” for BYD models.

The existing partnership signed with Mycar (formerly Kmart Tyre & Auto) to service BYD vehicles will be retained, a company representative confirmed to Drive, as an alternative for customers to the Eagers network.



“Mycar will complement this new BYD expansion and will continue to provide authorised service locations for BYD customers through their network of EV ready stores across Australia,” an EVDirect.com representative told Drive.

“This, in conjunction with Eagers’ network, will ensure that BYD customers have access to the largest EV servicing capability across Australia.”

Luke Todd, EVDirect.com managing director, said: “The arrangement allows us to retain the benefits of a streamlined direct to customer model whilst also expanding our physical sales and after-sales infrastructure in line with the growth trajectory of the BYD product range.



“Eagers were a natural choice to be part of our BYD retail dealer solution to facilitate wider access to the latest EV technology for Australian customers, combining a national footprint with their retail expertise and experience to support and expedite our ambitious growth plans.

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“From day one of our discussions, we were impressed by Eagers desire to innovate in line with our strategic plan to optimise the BYD customer experience with new retail formats, such as the recently opened Automall in Indooroopilly Shopping Centre in Brisbane, allowing us to offer BYD customers the best of online and in-store experience with an unrivalled national after sales support network”.

General Manager of BYD Australia, Wing You, added: “We are extremely confident that BYD’s first mass produced vehicle for Australia, the Atto 3, will be an amazing success with more than 3000 orders already placed.



“We have been working closely with our Distributor Partner, EVDirect.com, on how best to implement an extensive network to provide immediate scale and support for our expanding range of new BYD products and are very excited with the inclusion of Australia’s largest dealership group Eagers Automotive as our retail dealer partner to complement our long-term relationship with EVDirect.com.”

EVDirect.com has previously indicated plans to offer as many as eight BYD electric vehicles in Australia over the coming years, and signalled a goal to break into the top-five best-selling brands alongside the likes of Toyota, Kia, Hyundai and Mazda.

Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines as a young age, to growing up around performance vehicles in a car-loving family.

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