The event will take place in September, but there will be fewer carmakers than before.
“The show will not be as grand as in the old days of Frankfurt, but brands will still have enough space to showcase their latest and greatest products,” said Ola Kallenius, CEO of the German concern.
Kallenius expressed optimism about the IAA Auto Show in Munich this year, at which Mercedes-Benz is expected to unveil the all-electric EQE premium large sedan. In an interview with Automotive News Europe, Kallenius said he looks forward to a visitor-friendly open-air automotive and mobility event.
He acknowledged that the exhibition would not match the scale of the previous IAA held in Frankfurt, but praised the high quality of the Munich Exhibition Center.
The biennial IAA is organized by the VDA and is Germany’s largest automotive event. It is held every 2 years and alternates with the Paris Motor Show, which was canceled last year due to the pandemic.
Mercedes and other German brands such as BMW, Volkswagen, Audi and Porsche have announced they will be attending the event. Also in attendance will be Ford, Renault, Hyundai, Polestar and Chinese automakers including Leap Motor and Silk-FAW. Stellantis brands including Peugeot, Citroen, Fiat, Alfa Romeo and Jeep will miss the event. According to sources, Opel is still considering participating in it.
Last week, organizers of the Geneva Motor Show announced their intention to host the event in February 2022.