Like a number of automakers, China’s Dongfeng Motor has a constantly growing range of models and to provide more differentiation, sub-brands are created to cater for specific niches. In July this year, the company launched VOYAH, its new premium brand which is dedicated to EV products.
It aims to introduce a new model each year over the next 3 – 5 years, creating a line-up of at least 9 models in the various bodystyle segments. The first of these is the i-LAND, a sportscar that will go on sale in July 2021.
In collaboration with ItalDesign
The i-LAND prototype was unveiled at the Beijing Auto Show recently and the project is being undertaken with Italdesign. The Italian studio has been given the responsibility to develop the interior and exterior styling as well as the on-board human-machine interface. Additionally, it is also providing engineering development services and the concept construction.