Driven: DS 9 Is A Quirky French Luxury Car For Committed 5-Series Haters

Driven: DS 9 Is A Quirky French Luxury Car For Committed 5-Series Haters

The BMW 5-Series, Audi A6 and Mercedes E-Class have, between them, a complete stranglehold on the European large luxury car market, their combined sales accounting for 71 percent of the segment in the first quarter of 2022.

The Lexus ES that tops the U.S chart is way down at 1.9 percent of market share in the European tables, and DS Automobiles’ DS 9 grabs just 0.4 percent of buyers. Only 410 DS 9s were registered across the whole continent in the first four months of the year, and fewer than 750 in China, its only other major market, and the place where what is shaping up to be a French folly is built. Are luxury drivers missing a trick, or is the DS 9 really that bad?

Quick Facts › › ›

› Model: 2022 DS 9 E-Tense 225

› MSRP: from £48,300 (E-Tense 250 replacement),  » Read More