Electric pickup truck is “chance of a lifetime,” says VW’s US chief

electric-pickup-truck-is-“chance-of-a-lifetime,”-says-vw’s-us-chief

Volkswagen Atlas Tanoak conceptThe pickup truck reigns supreme in the U.S., but new entries have tended to struggle due to the segment’s dominance by Detroit brands. Electrification may provide the opportunity for newcomers to find success, however. We’ve already seen this with Rivian which has racked up tens of thousands of orders for its R1T, as well as Tesla with similar…