Ferrari prepares to unveil its first Purosangue SUV


More than 20 years after the Porsche Cayenne revolutionized the high-performance 4-door car market, Ferrari is finally gearing up to launch its first crossover.

Ferrari has ignored the SUV boom for years, arguing that the concept is not in line with the brand’s values. And yet the company has managed to build an extremely profitable business. But now every major rival in luxury cars and supercars has one in its lineup. And consumer demand is huge and growing. If Ferrari doesn’t offer its customers an SUV, they’ll buy it from others. Here is what is known about this new product at the moment.

The name Purosangue means pure blood. It may be the company’s first production four-door car, but it will still drive like a real Ferrari. The novelty should be on sale by the end of 2022.

The small snag is that the Purosangue name belongs to an anti-doping charity, and if Ferrari’s legal challenge to use the name fails, it will have to come up with a new one.

The novelty will be a crossover rather than an SUV. It has a lower roofline than the Urus or Bentayga. This should give it a lower center of gravity that lends itself to coupé-like dynamics.

The Purosangue is the first front-engined car since the Roma to use a new modular platform that the company announced in 2018. The aluminum architecture, though, has been scaled up to make room for four passengers rather than two Roma passengers.

Reports suggest the Purosangue will receive a naturally aspirated V12 engine. Adding hybrid power to the V12 will add too much weight, so expect this engine to run without electric assistance with up to 800bhp output. The car will accelerate from zero to 100 km / h in 3 seconds and at a maximum speed of 320 km / h.

Read also that the spies spotted the Ferrari FXX K Evo prototype with a menacing-sounding V12 engine.