Kia Corporation’s popular Sportage model enters its fifth generation with a new design philosophy called ‘Opposites United’. The first official images released show a departure from previous designs with the SUV gaining a more dynamic image.
According to Karim Habib, Kia’s Senior Vice-President and Head of Global Design Centre, the new Sportage isn’t just one step forward but instead moves on to a different level in the SUV class. It’s the result of a collaborative effort between Kia’s global design network which has studios in Korea, Germany, the USA, and China.
“When you see the all-new Sportage in person, with its sleek but powerfully dynamic stance, and when you sit inside the detailed-oriented cabin with its beautifully detailed interior and first-class materials, you’ll see we have achieved those goals and set new benchmarks. In the all-new Sportage, we believe you can see the future of our brand and our products,” he said.
New design philosophy
Revealed earlier this year, ‘Opposites United’ influenced every aspect of its appearance and character of the new Sportage., The principles of this new design philosophy will also guide all future Kia designs, giving them the same basic DNA, strengthening the connection with Kia’s new brand direction, ‘Movement that inspires’.
The front of the new SUV features a detailed-orientated black grille graphic stretching across the width. Like an intricate web, the technical graphic pulls together the main frontal, crafting an imposing front volume. The elongated grille links Kia’s modern signature ‘Tiger Nose’ grille –the visual focal point of the car – to the distinctive futuristic-styled boomerang-shaped daytime running lamps adjacent to the headlamps.
The side profile shows clean and refined body surfaces that blend the contrasting volumes together. A first for the Sportage range is a black roof, contrasting to the body colour, to accentuate the sporting profile and highlight the architecturally dynamic C-pillar that encompasses a deconstructed look.
At the rear, broad shoulders give a strong road presence as the muscular swooping fastback flows into the rear lamps. They appear as if they cut into the body with fine precision, forming the outline of the rear lamp graphic and the main section of the tailgate.
Sculpted curved display
Inside, there is a sculpted integrated curved display with a slim touchscreen pad which sweeps almost across the cabin. Finely detailed 3-dimensonal air vents mimic the air flowing from them. Further enhancing passenger convenience, at the rear of the driver and front passenger seats are integrated hanger-type designs within the slim headrests, allowing clothing and handbags to be easily and conveniently hooked into place.
The high-tech touchscreen pad along with the advanced integrated controller act as the nerve centre for driver and passenger connectivity, functionality and usability needs. Both systems have been created to be easy-to-use, highly intuitive and soft to touch while a shift-by-wire transmission dial makes operation easier.
To be assembled in Malaysia too?
The global market launch will take place later this year with progressive introductions in various markets. This new model could well be among those that the new representative of Kia in Malaysia – Bermaz Auto (BAuto) – will assemble locally next year. A subsidiary of BAuto, Dinamikjaya Motors Sdn Bhd (DMSB), will act as the sole distributor of the Korean vehicles. Newly-formed Kia Malaysia Sdn Bhd, a subsidiary of Kia Motors, will manage the assembly operations which will be at the Inokom plant in Kedah.
In the meantime, Kia owners are urged to provide their contact details to DMSB so that they can be contacted in future. This is especially important for those who have vehicles that still have warranties in effect (which will continue to be honoured). To register contact information, click here.
First and second generation of Sportage (above), and the third and fourth generation (below).
Kia introduces new corporate logo as part of bold transformation move
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