When AMG became part of the Mercedes-Benz family in 1999, its growth accelerated as it took on the role of being the carmaker’s high-performance and motorsports arm. Not surprisingly, Mercedes-Benz boosted marketing of AMG products as well as used the already established name as a branding advantage, expanding its presence globally.
Before long, a sales network of AMG Brand Centres and AMG Performance Centres were established around the world. In China alone, there are 120 AMG Performance Centres and exclusive AMG Brand Centres in Beijing and Shanghai, the sales network said to represents a key factor in the success of the brand’s growth objectives.
Now Mercedes-AMG has gone further with its first Experience Centre opening near Shanghai. The new AMG Experience Centre is situated on an area of around 1,305 square metres directly adjacent to the Zhejiang International Racing Circuit. A highlight and attraction of the new facility is the opportunity to experience the AMG vehicle range on the racetrack,