Three years after the Zhejiang Geely Holding Group (Geely) took on a 49.9% equity in Proton, the carmaker is about to launch a second brand new model – the X50. Like the X70, it is also a SUV, catering to the most active segment globally.
It is also a model adapted from one which Geely developed and launched in August 2018 – the Binyue (Coolray outside China) – like the X70, which is why Proton can get completely new models into the market in such a short time. Normally, a new model would take a few years to develop but adapting from an existing model means the main time-consuming (and expensive) engineering work has been done already.
However, just as in the case of the X70 (known as the Boyue in China), a Proton version was not merely doing cosmetic changes and putting a different brand badge on. Until Proton launched the X70,