Ford may change its mind with high-performance Bronco Warthog name


The high-performance Ford Bronco Warthog SUV is approaching production. Only under what name. The concern, it seems, can call him a more popular name.

Ford wants to rely on well-established names to market the as-yet-unreleased high-performance version of the Bronco rather than new brands.

Until recently, the best guess for the finish of the future high-performance Bronco was “Warthog”. The group’s new report cites inside sources at Ford. They report that senior management doesn’t want to rely on a name to play on brand awareness.

That means choosing a more familiar name and could reignite rumors that the Bronco is borrowing the Raptor name from Ford SUVs. The automaker has previously had success with model names such as Mustang Mach-E and F-150 Lightning.

The proposal for Ford to use the Warthog name went viral last fall when a trademark filed by Ford was formed. Details on the high-performance Bronco are still limited right now. However, Ford confirmed this option in September with a post on social media.

What will happen under the hood is a mystery. Comments from Bronco chief engineer Erik Löfler suggest that the V8 is too big and eager to work in an SUV. Some are reporting that the new model will have a 3.0-liter EcoBoost V6 maybe. Power ratings of 400 were proposed, but no official data was available.

These questions will be cleared when the high-performance Bronco is fully introduced in the second half of 2022.

Earlier AutoTimesNews wrote that spies spotted a Ford Bronco SUV in an off-road production version of the Warthog.