Aimed at Generation Z
China’s Geely already owns electrified brands such as Lynk & Co, Polestar, LEVC, Geometry and Lotus Cars. The Geometry, in particular, is a new EV brand that debuted just two years ago, in 2019. However, for reasons beyond our understanding, the Chinese auto giant is launching another new EV brand called ‘Zeekr’, which according to the company, “will serve growing global demand for premium electric vehicles”. Geely also says that Zeekr is “not just another car brand, but an energy solution provider too”.
The first model under this new brand is simply called Zeekr 001. There’ll be 86 kWh and 100 kWh battery pack options, with claimed NEDC ranges of up to 526 km (327 mi) and 712 km (442 mi), respectively. The range-topping AWD model with a 100 kWh battery pack claims an NEDC range of up to 606 km (376 mi).