After months of shutdown and cancellation of many activities, it seems that the auto industry is now making up for lost time with a vengeance. New models are being launched almost every month but in a new way: online. The traditional launch crowded with guests and media is no longer appropriate in the current pandemic situation where social distancing is necessary. So the car companies are instead using the internet to present their new models and it goes out to a global audience.
Actually, broadcasting a global debut online is not new and has been done for a number of years now, except that it is now more focused online. Money saved on renting spectacular venues and lavish events can now be used to produce even better presentations, and the technology today makes smooth and reliable streaming of events live possible.
France, UK and tonight, Germany