Holden launches ‘Rewinding Roads’, reflects on its past to sell car parts in the future


Holden has launched a surprising social media campaign as it approaches the 12-month anniversary for the announcement of the shutdown of the iconic brand.

The campaign – supported by RMIT University students in Melbourne – uses some of Holden’s most famous photos from its media archives and places them in modern day settings with the help of Google Maps.  » Read More