At the end of April this year, a press conference was held by the new president and CEO of Honda Motor, Toshihiro Mibe, in which key development areas and plans for the company until 2050 were highlighted.
Honda offers a wide range of products and is the world’s largest powertrain manufacturer. Throughout its history, with a wide range of engines, Honda has fostered transport mobility and made a significant contribution to improving the quality of life for people.
Honda will work comprehensively to address safety and environmental concerns. At the same time, Honda will strive to become a leader in mobility, powertrain, energy and robotics.
1.1. Three Initiatives to Achieve Zero Environmental Impact Honda will strive to be carbon neutral by 2050, as well as its products throughout the life cycle. To achieve this goal, Honda will focus on three areas: carbon neutrality, clean energy, and resource reuse.
In addition to electrifying the current model line of motorcycles and automobiles, Honda will expand its electrified product range with the Honda Mobile Power Pack, as well as expand the use of renewable energy through the creation of infrastructure-related smart grids.
To further increase the amount of energy used from renewable sources, the company will actively promote the use of hydrogen. Honda is committed to using a wide range of energy sources, including carbon neutral fuels, that will be efficient in all areas, including those where electrification is difficult, such as in the aviation industry.
In addition to finding more efficient ways to reuse and recycle batteries, Honda is researching the recycling of materials. The company aims to develop products made from 100% environmentally friendly materials.
Honda will continue to work on Honda’s eMaaS concept that promotes “freedom of mobility” and “increased use of renewable energy” by connecting electrified vehicles and services that provide access to electricity. Honda eMaaS will continue to grow steadily with three major challenges: increasing the number of Mobile Power Packs in use, using high capacity batteries for electrified vehicles, and adopting and deploying fuel cell systems.
1.2. Electrification of cars
Honda will aim to increase the share of battery-powered and fuel cell electric vehicles in total sales in all major markets to 40% by 2030 and 80% by 2035. In 2040, the company expects all of its global sales to be electric vehicles.
1.3. Motorcycle electrification
Honda will strive to become a leader in the motorcycle industry by adopting an approach that is not only electrifying, but also improving the fuel efficiency of gasoline engines and using biofuels.
For the electrification of motorcycles to be successful, it is necessary to consider the battery, which is still expensive, separately from the motorcycle. In developed countries, where electrification has strong community support, Honda will roll out the Mobile Power Pack technology to target its B2B and B2G customers.
For private clients, the company intends not only to expand its product line, but also to make available a large number of battery replacement stations. Also, to improve usability, Honda plans to make the batteries compatible with electric vehicles from other manufacturers. This requires the development of technology standards for replaceable batteries, and Honda and other motorcycle manufacturers in Japan and Europe have formed a consortium. Honda believes the Mobile Power Pack technology can expand beyond the motorcycle segment to include power technology and micro-vehicles. In this regard, the company began trials of a three-wheeled rickshaw taxi in India.
To meet the diverse needs of its customers, in addition to the planned market launch of the GYRO e: and GYRO CANOPY e: scooters for commercial use this year, Honda intends to introduce three new electric models in engine displacement classes to private customers by 2024. less than 50 cubic meters cm and less than 125 cc. cm.
1.4. Fuel cells
Hydrogen is expected to be popularized as a renewable energy source. Honda has a long history of research, development and commercialization of fuel cell technology.
Continuing its partnership with GM, Honda will strive to reduce costs and create a “hydrogen society” by expanding the fuel cell lineup, as well as by using fuel cells in other segments, including freight transport and stationary and mobile power supplies.
Security Initiatives Honda will aim to achieve zero fatal accidents involving Honda motorcycles and cars by 2050. The main challenge the company will face in achieving this goal is how to eliminate deaths from motorcycle collisions. The company will continue its research into technologies that allow motorcycles and cars to coexist safely. This means that Honda aims to be a leader in creating a crash-free society in terms of both hardware and software.
Since many of the accidents that kill motorcyclists are involving cars, the company plans to equip all new car models introduced in developed countries with ADAS by 2030.
Using the knowledge and know-how that the company has accumulated through the research and development of Level 3 automated driving technologies, Honda will improve the intelligence of ADAS, which will allow the system to recognize more different scenarios that could lead to accidents.
In addition, there are many road traffic accidents in developed countries that can be prevented through road safety education and an infrastructure and public policy approach. Therefore, Honda will also focus on developing educational programs and activities that improve the relationship between government and industry.
Research and development initiatives For Honda to continue to make progress on its environmental and safety initiatives, the company needs to invest heavily in research and development. Therefore, despite fluctuations in income levels, the company intends to invest a total of about 5 trillion over the next six years. yen for research and development.