Tell your friends you ‘drive a Bugatti’ – just don’t offer them a lift.
There are few names in the automotive world that conjure up the level of storied dreams as Bugatti. Established in 1909 in Molsheim, France (which was technically Germany at the time), the manufacturer is best known for producing high-performance, and high-priced, road and race cars.
And while a modern Bugatti Chiron will set you back over $4 million, it now offers a far more affordable mode of transport.
The Bugatti Electric Scooter is a cooperative product where the French badge has partnered with bulk manufacturer Bytech, to offer a nifty mode of personal transport.
Offered in iconic Bugatti shades of Agile Blue, Black and Silver, the scooter also projects a Bugatti logo in LED light on the ground, just to remind everyone that your scooter is cooler than theirs.
While the project was announced at the start of the year, the scooter is now available in the USA, both on the brand’s website as well as through bulk goods retailer, Costco.
Priced from $US920 ($AU1330), the scooter weighs about 16kg and has a 360Wh (0.36kWh) battery pack, which gives the Bug a 35km claimed riding range.
There are currently no plans to offer the scooter through Costco here in Australia, although you can purchase it directly from the Bugatti Scooter website (for $US1200 or $AU1740), but would need to arrange shipping.
If you want something that is still well-branded and is a little cheaper, plus a bit closer to home, swap the Bugatti for a Ducati and pick up a $720 Ducati PRO-I electric scooter from Bing Lee!
You’ll still get cold and wet riding it around, and while the Italian motorcycle brand may not carry the same brand cache as the French supercar maker, just think of all the cool Ducati merchandise you can wear to go along with it.
If you really want a Bugatti and feel the scooter is still a touch spendy, then Myer sells a kettle that carries the French brand’s name.
James has been part of the digital publishing landscape in Australia since 2002 and has worked within the automotive industry since 2007. He joined CarAdvice in 2013, left in 2017 to work with BMW and then returned at the end of 2019 to spearhead the content direction of Drive.