A brand-new performance-focused carmaker is setting up shop in Australia in 2022. Here’s your best look at what you can expect in terms of kit and colours with the sporty Spanish brand.
Volkswagen is adding a new brand to Australia’s near 70-strong line-up of manufacturers, with the Spanish subsidiary Cupra set to arrive Down Under in early 2022.
Cupra was formerly Volkswagen’s Spanish brand Seat’s range-topping trim level, but in a similar move to Hyundai and Genesis, it was spun off as its own standalone brand in 2018 to cater to the group’s sporty variants. With that, it’s a relatively new concept for Europeans and Australians alike.
We do know that Cupra will offer three models in Australia with a variety of turbocharged four-cylinder engines paired to each. The Leon small hatchback will open the range, while the Ateca and Formentor mid-size SUVs will arrive in the second half of 2022. An interesting all-electric sporty small hatchback named the Born will follow suit afterwards.
Drive understands Volkswagen Group Australia will pitch the Cupra brand as a sub-Volkswagen entity – likely translating to lower prices, but a similar set of standard features and a comparable level of performance compared to VW’s own Golf GTI and Tiguan/T-Roc offerings.
Detailed pricing is yet to be revealed, though estimates we’ve previously reported on suggest the entry-level Leon 140TSI opening the line-up and extending up to the plug-in hybrid Formentor, estimated at roughly $64,000 before on-road costs. Cupras will be sold online and through an agency-type structure. For more finite detail, read our initial Cupra Australia range article.
Considering it’s an all-new brand for locals to learn, here’s a top-level speculatory guide on what Aussies could expect if you’re interested in purchasing a new Cupra in Australia.
Compared to home market Europe, Volkswagen Group Australia’s cars tend to be fairly highly specified from the get-go – so the good news is Cupra cars are likely to come packed with features and equipment.
It’s expected that bigger-ticket items such as head-up displays, ambient lighting, 12.0-inch infotainment screens, autonomous parking, sunroofs, and up-spec Cup seats will come as part of option packages.
In terms of how you can make your Cupra look, nothing is locked in for Australia just yet. The brand offers a suite of subdued colour combinations in Europe, with white being the most common no-cost colour. Other hues of interest include metallics such as Asphalt Blue, Magnetic Grey, Nevada White, Urban Silver, Graphene Grey, Velvet Red, and Desire Red. We hope Cupra Australia brings the matte-effect colours Magnetic Tech Grey and Petrol Blue too.
Common on overseas Cupras is bronzed/copper trim highlights; it’s expected that this treatment will be offered on local cars too. Overseas specifications also receive a series of alloy wheel options ranging in size, with larger cars such as the Ateca scoring the bigger wheels.
Most cars are likely to be upholstered in black leather or cloth, but it would be great to see the Petrol Blue nappa leather material offered elsewhere.
While we’ve got no choice but to speculate until Volkswagen Group Australia announces full pricing and specification information, here are some of the colours and combinations you can expect Cupras to arrive with come 2022.
2022 Cupra exterior colour options
Which model and colour from the Cupra range appeal to you? Let us know in the comments below.
Tom started out in the automotive industry by exploiting his photographic skills but quickly learned that journalists got the better end of the deal. He began with CarAdvice in 2014, left in 2017 to join Bauer Media titles including Wheels and WhichCar and subsequently returned to CarAdvice in early 2021 during its transition to Drive. As part of the Drive content team, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form feature stories. He understands that every car buyer is unique and has varying requirements when it comes to buying a new car, but equally, there’s also a loyal subset of Drive audience that loves entertaining enthusiast content. Tom holds a deep respect for all things automotive no matter the model, priding himself on noticing the subtle things that make each car tick. Not a day goes by that he doesn’t learn something new in an everchanging industry, which is then imparted to the Drive reader base.