Kia aims to achieve leadership position in EVs


Like many other carmakers, Kia Motors knows that the future is electric. Tougher regulations in Europe and America and growing demand for electric vehicles (EVs) in China are forcing manufacturers to develop and launch electrically-powered vehicles as quickly as possible.

For Kia Motors, the future direction includes a global EV business strategy that aims to put the brand in a leadership position. To achieve this, Kia will launch a diverse range of dedicated BEVs (Battery Electric Vehicles) and partner with EV charging companies worldwide.

Kia is already selling all-electric models such as the Niro (left) and Soul.

100,000 BEVs already sold
“Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV, ” said Kia President & CEO Ho Sung Song. “Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead.

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