Kia no longer prioritizes ladder-frame SUV

kia-no-longer-prioritizes-ladder-frame-suv

The Korean automaker was about to release a ladder-type frame SUV that could compete with the legendary Toyota Land Cruiser. Now the brand has decided to postpone the implementation of this project.

Kia’s ladder SUV is no longer on the brand’s list of high-priority projects.

It was reported last year that Kia and Hyundai were going to join forces and develop a ladder frame chassis.

It was going to be used on the SUVs of both companies. The new frames would be serious contenders for the Toyota Land Cruiser.

Roland Rivero, General Product Manager of Kia Australia, has clarified this project, which has recently dwindled. In an interview with Cars Guide, he said that today the brand has other cars that should be prioritized. At the same time, such a reallocation of resources does not mean at all that the project will be closed.

According to Rivero, the new “frame” will be similar to a double-cab pickup, which is also in development and also ends up in the tail of the line.

Now the Korean brand prioritizes global products, such niche models are also needed, but the Koreans decided not to rush to develop them.

Previously, AutoTimesNews said that BMW has presented a new BMW M4 Competition convertible with all-wheel drive and sporty design. For the first time, an M4 convertible gets four-wheel drive.