The British automaker plans to build a new generation of Land Rover Discovery SUV based on JLR’s electric modular architecture (EMA). According to the company’s management, this should increase the sales of this model.
The current generation Land Rover Defender is built on the same platform as the Discovery model. While the latter did not necessarily lead to a sales disaster for the car, the monumental success of the latest Defender led to a bad year for Discovery. To address this issue, the next version of Discovery will be based on JLR’s Electrical Modular Architecture (EMA).
Although Jaguar Land Rover CEO Thierry Ballor has called the EMA platform “autonomous,” moving to it does not mean a complete move away from combustion engines. The new architecture will allow for a full hybrid engine configuration or its plug-in hybrid counterpart in combination with a petrol four-cylinder engine – yes, it will also support full electric configuration.
“The need for a Defender in terms of a platform is different from what Discovery, Discovery Sport, Velar and Evoque will use,” Bollore told the Financial Times.
Defender, meanwhile, will use a modular longitudinal architecture (MLA), which allows electric-only models to be used while maintaining compatibility with a longitudinally-mounted engine when the crankshaft is aligned along the vehicle’s long axis. The MLA platform will also enable JLR to offer a range of electrified internal combustion engines for customers not interested in plug-in counterparts.
With a long-wheelbase Defender coming in 12-18 months, Discovery’s sales are likely to decline further. The larger model is said to target the luxury SUV niche and will include seven seats.
Rumor has it that the new EMA platform for Discovery will debut on March 31 at the end of the 2024 UK automaker’s fiscal year.
Not so long ago, AutoTimesNews wrote that the tuner decorated the new Land Rover Defender with rust. Land Rover Defender new generation does not rust, because its body is made of aluminum. But tuning studio Niels van Roij Design adds rust to the SUV for the money.