The British tech icon helped to design some of the most recognisable gadgets of the 21st century. Now, he’s moved onto cars.
Sir Jony Ive – who formerly served as Chief Design Officer at Apple, and devised the brand’s original iMac, iPod, iPhone, and iPad products – has been drafted by Ferrari, however his exact role within the marque is not entirely clear at this stage.
The Brit’s design firm ‘LoveFrom’ – co-founded with Australian Marc Newson in 2019 – signed a multi-year partnership with the Italian supercar giant earlier this month, to “bring together Ferrari’s legendary performance and excellence with LoveFrom’s unrivalled experience and creativity.”
Online speculation suggests the companies will collaborate on an upcoming electric supercar project, destined for launch in 2025. Others have hypothesised he could work on the new Purosangue SUV, or simply head up the companies expansive merchandise operations.
“In building great companies, we also believe in building great partnerships – soon after LoveFrom was founded we began to talk with Jony and Marc about opportunities to combine their world-renowned creativity with ours, in complementary and incremental ways,” John Elkann, the Chairman of Ferrari, said.
“[The partnership] represents a first, exciting chance to do great things together as we build our future.
“I’m also delighted that Jony is joining our Partners Council where we look forward to benefitting from his uniquely valuable perspectives.”
While he has never previously worked for a car company, Jony Ive is known to be a passionate automotive enthusiast.
His personal car collection is believed to comprise an array of Bentleys, Ferraris, Land Rover, Aston Martins, and Rolls-Royces. He has also served as an honorary jury member at the annual Goodwood Festival of Speed.
Independent from Ives, Apple has long been rumoured to be developing its own electric car. In 2020 it was widely reported Korean manufacturer Hyundai was partnering with the tech company to mass-produce a zero-emission sedan, however earlier this year Drive reported those negotiations had stalled.
William Davis has written for Drive since July 2020, covering news and current affairs in the automotive industry. He has maintained a primary focus on industry trends, autonomous technology, electric vehicle regulations, and local environmental policy. As the newest addition to the Drive team, William was brought onboard for his attention to detail, writing skills, and strong work ethic. Despite writing for a diverse range of outlets – including the Australian Financial Review, Robb Report, and Property Observer – since completing his media degree at Macquarie University, William has always had a passion for cars.