Lincoln unveils Aviator Shinola concept car


The Lincoln Aviator is considered one of the most luxurious American SUVs for its combination of style, comfort and impressive safety and fuel economy. Luxury brand Ford is currently planning to take it to the next level, preliminary examining possible appearance updates for the model with the Aviator Shinola concept, created in collaboration with luxury goods manufacturer Shinola.

Lincoln’s designers visited the flagship Shinola showroom in Detroit and were inspired by some of the brand’s visual themes they decided to incorporate into the new version of the Aviator SUV. The team started with “watch, duffel bag and bike seat” and developed some of the luxury brand Shinola ideas to create a unique SUV concept.

First, the Aviator Shinola’s white body color is inspired by the Shinola watch dials in mother-of-pearl with blue hues. The brass accents in the concept were inspired by the brass structure that attaches to the Shinola Runwell.

In the cabin, the luxurious ambience continues with seats upholstered in cream suede combined with Shinola whiskey leather. Seat stitching is inspired by Shinola’s signature stripe and scales to fit the size and shape of all seven seats. In addition, a blue accent was added to match the Lincoln brand image. Last but not least, the center console has a braided metal mesh trim that flows into the second row console.

“It’s all about a warm, humane and personal experience, in keeping with Lincoln’s DNA, and knowing and feeling the quality of a leather watch strap,” comments Liam Butler, Lincoln Colors and Materials Designer. “This is what we wanted to recreate here, with everything from the stitching to the brass accents and the various textures – it all ties in with the Quiet Flight idea.”

The Aviator Shinola concept will be unveiled at the Pebble Beach Concours d’Elegance later this month, and we hope that at least some of its visual enhancements will be offered as an option for the production model.