Mercedes-Benz Project Gelandewagen – the SUV as never seen before

mercedes-benz-project-gelandewagen-–-the-suv-as-never-seen-before

BHPetrol Euro5 Diesel

‘Gelandewagen’ (and also ‘G-Wagen’) was a reference name to the 4×4 vehicle that Mercedes-Benz launched in 1979 which would evolve into the G-Class in the 21st century. It is also the name of the first outcome of a collaboration that is a first of its kind between Mercedes-Benz and Chief Creative Director and Founder of Off-White and Men’s Artistic Director of Louis Vuitton, Virgil Abloh.

Conceptual design project
Project Gelandewagen, a conceptual design project led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh, used the Mercedes-Benz G-Class to explore ways of disrupting future perceptions of luxury. The result is a distinctive manifestation of the SUV as never seen before.

Project Gelandewagen 2020

Compelled to support the arts at a critical time, a replica of the design piece will be auctioned as part of Sotheby’s Contemporary Curated, one of the auction house’s most revered series which is defined by the unique perspective of a different influential tastemaker each year,

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