New Lexus RX500h ‘Ruby Red Rims’ takes inspiration from ‘The Wizard of Oz’

New Lexus RX500h ‘Ruby Red Rims’ takes inspiration from ‘The Wizard of Oz’

The concept, created under license from Warner Bros. Consumer Products, is an extension of the all-new 2023 Lexus RX’s launch campaign and serves as a reminder to never lose our edge through a modern interpretation of one of the greatest movies of all time.

New Lexus RX500h ‘Ruby Red Rims’ takes inspiration from ‘The Wizard of Oz’

Reed and Lexus present the RX with the “Ruby Red Rims” as the ideal vehicle for inspiring drivers to take the road less traveled. The “Ruby Red Rims” RX was placed at the event’s entrance, welcoming the fashion icons, celebrities, and personalities who were featured on W’s cover throughout the decades and establishing the mood for the ’70s-themed event.

New Lexus RX500h ‘Ruby Red Rims’ takes inspiration from ‘The Wizard of Oz’

“As a gender fluid designer, I’ve always been fueled and inspired by choosing the path less traveled. With the bold new design of the Lexus RX and the cinematic Hollywood classic, The Wizard of Oz, I took inspiration from the literal interpretation of choosing your own path and pursuing a new journey down the red brick road, with a nod to the film’s iconic ruby slippers and my own designs,” Reed stated.

New Lexus RX500h ‘Ruby Red Rims’ takes inspiration from ‘The Wizard of Oz’
New Lexus RX500h ‘Ruby Red Rims’ takes inspiration from ‘The Wizard of Oz’