Proton Edar to sell electric vehicles from Q4 2023

proton-edar-to-sell-electric-vehicles-from-q4-2023

Proton will begin selling its first battery electric vehicle (BEV) from, via its marketing arm, Proton Edar, which has been appointed as the importer, distributor, and dealer for smart New Energy Vehicles (NEV). Besides the Malaysian market, Proton Edar will also be handling the brand in Thailand (from 2024). The BEV is the new smart #1 (referred to as ‘hashtag 1’) which was launched in April this year. The smart #1 is the first product of a joint venture company, smart Automobile Company Ltd. which was established by Mercedes-Benz AG and the Zhejiang Geely Holding Group in 2019. It is a ‘descendant’ of the original smart company which started in the 1990s as a low-cost concept of Nicolas Hayek, creator of the Smart watches. The EV will not be in Proton showrooms and there will be separate outlets dedicated to the brand. Expect a different, more digital environment at these outlets as they will be modelled along the same concept as smart outlets in other markets. Besides the Malaysian market, Proton Edar will also be handling the brand in Thailand (from 2024). Initially, the annual volume is expected to be 800 to 1,000 units in Malaysia, with a forecast of 10,000 units by 2027. Bookings might be accepted from May bext year. The marketing of smart BEVs is seen as the first phase of collaboration between Proton and smart and could possibly see other ventures. The company will also be looking at BEV models for other segments, although these could come from other brands in the Geely group (eg Emgrand and Zeekr). This is one of the advantages Proton has by being part of such a large group as it has access to models and technology which can be adapted for its products. Certainly, it will provide Proton with useful experience and insights into selling and servicing EVs to Malaysians in preparation for its own electrified products in future. In fact, the carmaker has already started a New Energy Vehicle division to start this journey. The post Proton Edar to sell electric vehicles from Q4 2023 appeared first on News and reviews on Malaysian cars, motorcycles and automotive lifestyle.  » Read More