The brand is considering the introduction of a cheaper, entry-level version of its fully-electric Ioniq 5.
Hyundai Australia has indicated it’s considering the introduction of a cheaper, entry-level version of its fully-electric 2022 Hyundai Ioniq 5.
Speaking to the press at the virtual launch of its new dedicated electric vehicle, General Manager of Product Planning at Hyundai Australia, Andrew Tuitahi, revealed there’s “scope to scale down” with future Ioniq 5 trim levels.
“At this stage, we considered a single flagship trim the best way to introduce the car, as it had the most interest from customers.”
“However, (a smaller) battery and (less) range offer a full scope of potential trim levels, alongside the introduction of smaller 19-inch wheels too.” concluded Tuitahi.
The comments follow earlier indications that cheaper Ioniq 5 variants were bound for Australia in 2022, equipped with the 58kWh battery offered overseas, where’s it’s paired to a choice of 125kW single-motor and 173kW dual-motor layouts.
The fully-electric Hyundai Ioniq 5 is offered in Australia in a single, high-spec “launch” variant with two different powertrains, starting from $71,900 before on-road costs.
The brand has already received 70 deposits and had 13,000 Australians register their interest with intent to purchase. Australia is expected to receive just 400 cars in its initial allocation for 2022.
Given the demand and small product allocation, Hyundai has opted to sell its Ioniq 5 direct to the customer – circumventing the traditional dealership sales model.
After more than a decade working in the product planning and marketing departments of brands like Kia, Subaru and Peugeot, Justin Narayan returned to being a motoring writer – the very first job he held in the industry.