The Buick Wildcat EV concept conveys the all-new design language that will influence Buick production models for the foreseeable future as the brand transitions to an all-electric future. (Buick)
Buick is bringing back the Electra. Well, it’s more like Buick is becoming Electra.
The automaker has announced a plan to transition to an all-electric lineup of vehicles by 2030 that will all share the Electra name.
The move mirrors that of sister brand Cadillac, which previously set the same target date for the elimination of internal combustion engine vehicles.
Buick filed a new trademark application on the Electra name last year and the first vehicle to wear it is scheduled to be in showrooms in 2023.
Buick didn’t show the vehicle, which will be an SUV, but did offer a preview of what its future models will look like with a Wildcat EV concept not destined for production that gives an idea of the styling direction the company is heading in.