There’s a lot of science involved in choosing a new car name. Some manufacturers employ external brand companies, while others take inspiration from within. For example, the Ford Taurus was named by two of the company’s executives – after their wives’ star signs.
We’ve seen some doozies in the past. Who could forget when Mazda brought out the ‘Titan Dump’, or when Subaru named its Brumby ute the ‘Brat’ in the US? You have to wonder where these manufacturers got their inspiration from.