Australia’s top-selling new vehicle, the Toyota HiLux, has broken its previous sales record by 15 per cent, as its Ford Ranger foe falters ahead of a new model due this month.
The Toyota HiLux ute shattered its own sales record in June, with a 40 per cent sales increase compared to the same month last year – despite chronic stock shortages weighing it and its rivals down.
Industry sales data released today reports 7532 Toyota HiLux utes as sold in June – breaking the previous all-time monthly record of 6537 sales, set in June 2020 – and outselling the next three top utes combined.
Sales of Toyota’s top-selling ute were up 40.1 per cent in June 2022 compared to the same month last year – and over the first half of this year, sales have increased about 14 per cent, to 31,971 vehicles since January 1.
Even if June’s bumper result – 45 per cent higher than May’s sales figure – is excluded, HiLux sales were still up 7.6 per cent over the first five months of 2022 – placing it on track to break its all-time annual sales record, set last year with 52,801 vehicles.
The Toyota HiLux’s sales win comes in the face of stock shortages – fuelled by shipping delays and factory shutdowns, plus high demand – which continue to affect all brands, including Toyota and its ute rivals.
Since late last year, Toyota has been forced to cut its production targets on a weekly or fortnightly basis, due to COVID-19 outbreaks at parts suppliers and its own factories.
However, most attention has been focused on Toyota’s Japanese factories, rather than the Thai plant building the HiLux for markets such as Australia.
The HiLux’s long-time number-one rival, the Ford Ranger, was down 54 per cent last month compared to June 2021 (6058 vs 2772 sales), amidst the transition between the old model, and the new model due this month.
In 2021, the Ford Ranger 4×4 outsold the Toyota HiLux 4×4 – but last month, the Toyota outsold the Ford more than two to one, and the latter was nearly usurped by the HiLux 4×2 alone (2227 HiLux 4x2s vs 2547 Ranger 4x4s).
The HiLux’s other rivals all posted sales declines last month; 24.8 per cent for the Isuzu D-Max, 36.1 per cent for the Mazda BT-50, 10.1 per cent for the Mitsubishi Triton, and 48.9 per cent for the Nissan Navara.
However, it wasn’t all negative; sales of the Chinese GWM Ute increased by 51.5 per cent compared to June 2021 – though its LDV T60 compatriot was down 56.4 per cent – while the Jeep Gladiator is up 84.8 per cent.
For Drive’s full report on Australian new-car sales last month, click here.
Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines as a young age, to growing up around performance vehicles in a car-loving family.