The all-new Bentley Bentayga is making its debut in the Asia-Pacific region via a virtual experience for customers and the public, the first time Bentley is using this approach. In part, it would be because of the current COVID-19 pandemic which limits movements in various countries, and customers may also be hesitant about visiting showrooms for now. So the next best thing is to view virtually, which they can do from the comfort of their homes or offices.
As would be expected of a luxury brand, no effort has been spared to provide the best virtual experience of its latest SUV model. The Bentayga can be explored in a multitude of ways to gain in-depth understanding and just like the personalization possible with every Bentley model, it is also possible to personalize the virtual experience.
Click here for the virtual experience: findyourextraordinary.bentleymotors.com (until January 4 2021)
A virtual adventure
As these unprecedented times have given rise to changing media consumption habits, we are inspiring our customers and Bentley enthusiast to embark on a virtual adventure,” said Calista Tambajong, Head of Marketing – Asia-Pacific. “Each individual may be drawn to different aspects of the new Bentayga; through the interactive virtual experience, we are imparting freedom to our audience to choose the way they explore the new Bentayga.”
The latest Bentayga, introduced earlier this year, is the first model in Bentley’s Beyond100 business plan. More than 20,000 units have been built since launch – said to be more than any of its competitors – to position the SUV for a continuation of the success story of the model line.
Practicality and off-road capability
Where Bentleys have been the ultimate performance grand tourers and luxury limousines, the Bentayga now adds spacious family car practicality and off-road capability. The new Bentayga follows its predecessor’s mantle of having the broadest brief of any vehicle on sale today, it is claimed.
Latest design language
The latest Bentayga has Bentley’s new design language, introduced by the third-generation Continental GT and all-new Flying Spur. The design is cleaner and more modern with imposing road presence and strong visual connection to the other two models.
The interior designers significantly revised the interior which can accommodate up to 5 persons. More legroom is available – up to 100 mm depending on configuration – improving comfort. The handcrafted Bentley ‘wing’ dashboard design is new and features a 10.9-inch display panel with edge-to-edge graphics in super high resolution.
Bentley’s proven 4-litre V8 turbocharged engine, which develops 550 ps/770 Nm, is mated to an 8-speed transmission. Like other luxury SUVs, very high performance is available for the driver in a hurry. The claimed 0 to 100 km/h time is 4.5 seconds, with a top speed of 290 km/h. With the ability to deactivate four of the eight cylinders in certain conditions, fuel consumption can be as economical as 7.5 kms/litre.
Pricing starts from RM743,900, excluding duties and insurance, and for those who want a more exclusively equipped SUV, there is also the Bentayga First Edition which costs another RM191,900.
Click here to read more about the Bentayga Speed, flagship of the range.
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